By entering these related keywords into a tool like Ahrefs or SEMrush, you can find new opportunities for your long tail. Indeed, it offers a "related queries" function that displays the first 20 queries related to trends and the 25 most popular related queries. Google Trends is an excellent tool to develop your content strategy. This way, you will know if it is wise to try to rank on queries such as "motorcycle equipment + city name", both in SEO and in SEA. For example, if you sell motorcycle equipment, you can check the popularity of the keyword "motorcycle equipment" in a region or city. Google Trends allows you to target prospects based on their preferences and location. Google Trends will show you that drop in that case. It is simply a drop in searches for the targeted keyword. However, sometimes the drop in traffic is not your fault. Many site owners have experienced a lot of scares in terms of organic traffic. Google Trends help you evaluate the real potential of a keyword by indicating if it has experienced peaks in popularity during the year. The average data is therefore wrong in a way. As a result, this method of calculation can be problematic when queries experience peaks in popularity at certain times of the year. Tools giving estimates of monthly search volumes like Yooda Insight or Adwords Planner indicate an average smoothed over a year. Make sure popularity spikes don't skew your data A topic treated with an innovative angle will be more easily talked about. To stand out from the competition, try to take a contrarian approach to the hot topics. However, keep in mind that you will not be the only one to use Google Trends. It is also possible to apply a filter by category to refine your search. You'll get access to the most typed queries over the past 24 hours. Google Trends can help you find ideas for newsworthy topics. You can take advantage of the influx of research to write fresh content or to optimize existing content. Seasonal trends are an endless source of topics to cover.
So you'll have a clear idea of when you should publish. It could be the day of the MotoGP launch, the day before or the day after. So, by checking the search term "MotoGP" in Google Trends, you'll see when it is most popular. For example, if you run a blog about motorcycles, you know that certain events like the MotoGP are very popular.
The idea is to detect peaks of popularity for your query in order to publish at the right time. Make sure popularity spikes don't skew your data.And as it also integrates geographical data, it is particularly useful for local SEO. It is based on how often a keyword is searched on Google over a period of time.
GOOGLE TRENDS SEO CHECKER TOOL FREE
Google Trends is a free online tool for search trends.
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